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Offers & Promotions Marketing Manager

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Ryanair are currently recruiting for an Offers & Promotions Marketing Manager to join Europe’s Largest Airline Group!

This is a very exciting time to join Ryanair as we look to expand our operation to 800 aircraft and 300 million guests within the next 10 years.

Ryanair, Europe’s largest low fares airline, has an excellent opportunity for Marketing Lead to join the growing Digital Department. This is an exciting opportunity to work with one of Europe’s biggest and best digital platforms in a fast paced and challenging environment. From the cockpit and cabin to our state-of-the-art offices in Dublin, Madrid, and Wroclaw we want bright, talented, and enthusiastic people who are passionate, love a challenge and who like to get stuck in.

In this position you will be reporting to the Director of Marketing & Distribution Partnerships.


  • Plan, develop and execute the performance marketing strategy for Ryanair across customer retention, acquisition, offers and promotions with a goal to drive incremental bookings and customer retention rates while driving down our customer acquisition costs.
  • Define the goals and KPIs of each area, measure the success of your campaigns, and present findings and developments to senior management.
  • Understand the customer base in detail and use knowledge to dictate marketing plans and initiatives that support customer retention and acquisition.
  • Work with our media partner to deliver the paid marketing plans that drive bookings and customer acquisition.
  • Analysing customer data from marketing campaigns and reporting performance insights to recommend improvements.
  • Supporting the Director of Marketing & Distribution Partnerships on strategic planning and budget decisions to ensure budget is being spent effectively across key channels.
  • Support team in developing creative briefs that align to brand tone and consider local marketing influences and ensure that marketing campaigns are always topical and relevant.
  • Maximise owned media channels ensuring contactability rates are above industry standards.
  • Work closely with the wider marketing team to optimise marketing strategies.


  • Master’s or bachelor’s degree in a relevant field of study.
  • 5+ years’ experience in customer management or digital marketing activities.
  • Experience working cross functionally with other teams and stakeholders.
  • Strong organisational skills.
  • Strong interpersonal skills and the ability to interact with all levels of management.
  • Analytical and problem-solving skills based on a data driven approach.
  • Ability to manage a cross functional team.
  • Attention to detail combined with creative thinking.
  • Ability to work on multiple tasks and projects in a fast-paced working environment.
  • Excellent written and verbal communication skills.
  • Superior reporting and editing skills.
  • Comfortable working in a fast-paced environment.


  • Competitive salary
  • Discounted and unlimited travel to over 230 destinations
  • Defined Contribution Pension Scheme
  • Death in Service Benefit – Up to 2 times of annual basic salary
  • 20 Days Annual Leave – Increasing to 22 days after 12 months and 25 days after 3 years of continuous service.
  • Option for up to 5 additional unpaid leave days per year
  • Cycle 2 Work Scheme
  • Unrivalled career progression

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